Goth pop. Yes the two words are not mutually exclusive. This is goth with melody and accessibility. It features on vocals, doom godfather Aaron Stainthorpe having the time of his life. For once he can step away from the stern and the sterile and be camp as ruddy tits. This is a joyous silly album that enjoys being frivolous and frothy. Through away fast food goth with added tartrazine. Magically melodic and outrageously enjoyable.