Bloodstock 2021 Countdown : 30 Bands not to Miss : 7. While She Sleeps

This is While She Sleeps first visit to Bloodstock and Bloodstock is not going to know what hit it. While She Sleeps are a highly unique outfit riding the zeitgeist like their very lives depended upon it. They have the self conviction of hardcore and combine it with the crunch of Metal. They have also realised that their fanbase is their elusive sixth member. Their groundbreaking business model is to be owned by their followers and not some faceless corporation. There are no record deals, no management and no promoters. Everything is organised by the band themselves and everything is covered financially by the fans. It is a groundbreaking way to do things and creates a heightened relationship between the band and their audience. Lots of bands hallowy talk about owing something to their fans. In While She Sleeps case, it is completely true. When they play, it is with not to their fans, it is with them. There is such a feeling of belonging and connection between them and their crowd. This is going to be audience participation at a level never seen before at Bloodstock. Get ready to swing and sway like never before. It's going to be immense.

Playing: Saturday, 14th August 2021

Stage: Ronnie James Dio Stage